I love Mastin Labs presets because they're originally designed for hybrid shooters who work with both film and digital, to get as close a match between their film shots and their digital files as possible. It's a technique that film shooters have been using for decades, and it's a look that a lot of popular film presets are using as a starting point before going way over the deep end. This typically results in a more contrasty image with more, and sometimes some funky, oversaturating of colors (among other things). Push processing film is the practice of "overdeveloping" less sensitive film to increase the exposure. Check it out my review of the pack after the jump. Today they're releasing their latest preset pack, Portra Pushed. Mastin Labs out of Seattle is the creator of some of my favorite film emulation presets for Lightroom and Adobe Camera Raw.
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